11.11 & Black Friday Mattress Sale Singapore 2026: Extra 11% OFF Serta Mattresses & Bed Frames
The Serta 11.11 Black Friday Sale is on. From now until 30 November 2026, enjoy an additional 11% OFF the iPedic Collection, the Perfect Sleeper Virosafe Collection and bed frames at all four Serta Sleep Centers in Singapore.
If you've been waiting for Black Friday to replace your mattress or upgrade your bed frame, this is the one. The 11% comes on top of our current prices, and it runs for the rest of November, so you have time to come down, lie on a few mattresses and choose properly.
11.11 Black Friday Sale at a Glance
- What: An additional 11% OFF mattresses and bed frames
- On sale: Serta iPedic Collection, Serta Perfect Sleeper Virosafe Collection, and bed frames
- When: Now – 30 November 2026 (from 11.11 through Black Friday, 27 November, and up to the end of the month)
- Where: All Serta Sleep Centers: IMM, Plaza Singapura, Marina Square and City Square Mall
What's on Sale: Extra 11% OFF
| What it is | Black Friday offer | |
|---|---|---|
| iPedic Collection | Our premium range, with natural latex and Serta's most advanced support and cooling | Additional 11% OFF |
| Perfect Sleeper Virosafe Collection | Our most popular range, with Virosafe antimicrobial protection built in | Additional 11% OFF |
| Bed frames | Serta bed frames to pair with your new mattress | Additional 11% OFF |
Serta iPedic Collection
The iPedic Collection is the top of the Serta range: natural latex comfort layers, targeted support for spinal alignment, and the cooling you want in Singapore's humidity. The mattress on the sale poster is the iPedic iPrime. If you've been eyeing an iPedic but waiting for a good moment, an extra 11% off a premium mattress is real money.
Serta Perfect Sleeper Virosafe Collection
Perfect Sleeper is our most popular collection, built to balance comfort and support at an accessible price. The Virosafe range has antimicrobial protection built into the mattress, which helps keep bacteria and dust mites down in a humid climate. It's a good fit for HDB and condo bedrooms alike.
Bed Frames
Buying a mattress and a bed frame together? Bed frames are an additional 11% OFF too, so you can sort out the whole bed in one trip. Not sure which size you need? Our mattress size guide has the Singapore dimensions for Single, Super Single, Queen and King.
Why Buy a Mattress on Black Friday?
- It's the best time of year to buy. Black Friday and 11.11 are when the biggest discounts in Singapore come out, and a mattress is one of the largest purchases for your home.
- You get the whole month. Unlike a one-day 11.11 flash sale, this runs to 30 November 2026.
- You can try before you buy. Every Sleep Center has the collections on display, with sleep consultants to help you compare firmness and feel.
Still deciding between collections? Have a read of our mattress buying guide or our guide to the best mattress for HDB flats before you come down.
Where to Find the Black Friday Sale: Serta Sleep Centers
The 11.11 Black Friday Sale is on at all four Serta Sleep Centers:
Serta Sleep Center – IMM 2 Jurong East Street 21, #03-48 IMM Building, Singapore 609601 Mon–Sun: 11:00 AM – 8:00 PM · 6258 8862 Nearest MRT: Jurong East
Serta Sleep Center – Plaza Singapura 68 Orchard Road, #05-07 Plaza Singapura, Singapore 238839 Mon–Sun: 11:00 AM – 8:00 PM · 6238 0070 Nearest MRT: Dhoby Ghaut
Serta Sleep Center – Marina Square 6 Raffles Blvd, #03-361 to #03-364, Singapore 039594 Mon–Sun: 10:00 AM – 10:00 PM · 6348 1392 Nearest MRT: Esplanade / Promenade
Serta Sleep Center – City Square Mall 180 Kitchener Rd, #03-31 City Square Mall, Singapore 208539 Mon–Sun: 10:00 AM – 10:00 PM · 6876 0790 Nearest MRT: Farrer Park
See all our store locations.
Frequently Asked Questions
When is the Serta Black Friday sale in Singapore?
The Serta 11.11 Black Friday Sale runs from now until 30 November 2026.
How much is the Black Friday discount?
An additional 11% OFF the iPedic Collection, the Perfect Sleeper Virosafe Collection and bed frames.
Which mattresses are included in the Black Friday sale?
The Serta iPedic Collection and the Serta Perfect Sleeper Virosafe Collection.
Are bed frames on sale for Black Friday?
Yes. Bed frames are an additional 11% OFF during the 11.11 Black Friday Sale.
Where is the Black Friday mattress sale?
At all four Serta Sleep Centers in Singapore: IMM, Plaza Singapura, Marina Square and City Square Mall.
Is the 11.11 sale only on 11 November?
No. The 11.11 Black Friday Sale starts on 11 November and runs all the way to 30 November 2026, covering Black Friday on 27 November.
Can I try the mattresses before buying?
Yes. Every Serta Sleep Center has the iPedic and Perfect Sleeper Virosafe mattresses on display, and our sleep consultants will help you find the right feel.
Come down to any Serta Sleep Center at IMM, Plaza Singapura, Marina Square or City Square Mall before 30 November 2026 and enjoy an additional 11% OFF mattresses and bed frames this Black Friday.
Additional 11% OFF applies to the iPedic Collection, Perfect Sleeper Virosafe Collection and bed frames. Valid until 30 November 2026 at Serta Sleep Centers. Terms and conditions apply.
Have questions? Contact us and we'll be happy to help.
